How to Download or Export Your Google Business Profile Insights Report (Calls, Views, Directions)

Quick answer: For a single profile, open Performance from your profile's management panel, choose the date range, and note the key numbers or use the download/share option where available. For several profiles in one account or Business Profile group, open Business Profile Manager on a computer, select the locations, and use Download report or Insights to export a CSV. Put the numbers in a simple Google Sheet each month: views, searches, calls, directions, website clicks, messages and bookings. Compare month on month and year on year, and write one line about what changed.

Owners who track their Google numbers make better decisions. A five-minute monthly report shows whether your reviews, posts and photos are actually bringing calls.

What Performance shows

• Profile interactions: calls, direction requests, website clicks, messages, bookings and orders (where available).
• Profile views: how many people saw your profile, split by Search and Maps, mobile and desktop.
• Searches: the terms people used (see search terms).
• Bookings, menu clicks and food orders for some categories.

For what each metric means, see performance insights explained.

Viewing performance for one profile

1. Search your business name on Google while signed in, or open your profile in Google Maps.
2. Tap or click Performance.
3. Choose a date range (usually monthly).
4. Note the numbers or take a screenshot.

Data may take a few days to appear for recent dates.

Downloading reports for multiple profiles

If you manage several branches or clients in Business Profile Manager:

1. Sign in on a computer and open the Business Profile Manager list of locations.
2. Select the locations you want.
3. Choose Download report or the insights export option.
4. Pick the date range and download the CSV.

Open it in Google Sheets or Excel (manage multiple profiles, multiple locations).

Google's menus change occasionally, so the exact labels may differ slightly.

Using the API or tools

Agencies and chains can pull data automatically through the Business Profile Performance API or reporting tools that connect to it (Business Profile API, Search Console).

A simple monthly report template

Create a Google Sheet with these columns:

Month	Views	Calls	Directions	Website clicks	Messages	Bookings	New reviews	Rating	Notes

Add a short note each month: "Added 20 photos", "Diwali offer post", "competitor opened nearby". Over time, the notes explain the numbers (local SEO KPIs).

What to compare

• Month on month: are interactions growing?
• Year on year: same month last year, to remove seasonal effects.
• Interactions per view: a rising rate means your profile convinces more people (views but no calls).
• Calls vs actual enquiries: check your phone log or ask customers (track leads).

Common reading mistakes

• Treating views as customers: views include people who scrolled past.
• Comparing partial months: recent days may not be updated yet.
• Ignoring seasonality: an AC repair shop's January isn't comparable to May.
• Counting direction requests as visits: not everyone who taps directions comes (direction requests but no visits).
• Panicking over one bad month: look at three-month trends (why rankings fluctuate).

Add website and WhatsApp data

Google's numbers don't show what happens after a click. Add:

• Website enquiries tracked with UTM tags (UTM tracking, Google Analytics 4).
• WhatsApp chats from your profile (track WhatsApp and call clicks).
• Sales from customers who said they found you on Google.

Reporting for clients or partners

If you manage profiles for others, keep reports short: five numbers, a chart and three bullet points on what you did and what's next. Owners care about calls and customers more than views.

Keep your data history

Google shows limited history in some views. Download or record numbers monthly so you keep a long-term record for comparisons.

Example: a clinic owner's monthly sheet

A clinic owner noted calls, directions and new reviews each month with one-line notes. After six months, the sheet showed calls rose in months when the clinic added treatment posts and fell when it stopped. The owner made weekly posts a fixed routine.

Example: a chain of three stores

A chain downloaded a monthly CSV for all three stores. One branch had high views but very few calls; its phone number was wrong on Google. Fixing it doubled that branch's calls the next month.

Checklist

• Open Performance monthly
• Download CSV for multiple locations
• Record numbers in a sheet with notes
• Compare month on month and year on year
• Track interactions per view
• Add website and WhatsApp results

Key takeaways

• A simple monthly sheet shows what's working.
• Download reports for multiple profiles from Business Profile Manager.
• Focus on calls, directions and messages, not just views.

Sources and further reading

• Google Business Profile Help — performance and insights: support.google.com/business
• Google Business Profile measurement

A 10-minute monthly review routine

On the first working day of each month:

1. Open Performance for last month and copy the numbers into your sheet.
2. Check search terms for anything new (search terms).
3. Count new reviews and note your rating.
4. Write one line about what you did last month.
5. Pick one improvement for this month.

Small, consistent reviews beat occasional deep dives.

Frequently asked questions

Can I download Google Business Profile insights?

Yes — especially for multiple locations through Business Profile Manager.

How far back can I see data?

Limited history is available; record monthly to keep your own archive.

Why are recent days missing?

Data can take a few days to update.

What's the most important number?

Calls, directions and messages — real interactions.

Do views mean customers?

No — views include people who didn't open or contact you.

Can tools pull reports automatically?

Yes, through the Performance API or tools that use it.