How to Create a Google Offer Post With a Coupon Code, Dates and Terms (That Customers Actually Use)

Quick answer: In your profile's management panel, choose Add update → Add offer. Enter a short offer title ("20% off all cakes this weekend"), start and end dates, a clear photo, optional details, a coupon code, a redeem link (your website or WhatsApp) and terms. Publish and check it after review. Use a unique code for each offer, such as GOOGLE20, so you can count redemptions at the counter or on WhatsApp. Keep offers specific, time-limited and honest, and let them expire or delete them when finished.

Offer posts stand out on your profile with a tag, dates and a code. They're one of the best post types for bringing customers in quickly (Google posts guide).

Step-by-step: create an offer post

On a phone

1. Open Google Maps or the Google app, signed in.
2. Open your business profile's management panel.
3. Tap Add update and choose Offer.
4. Fill in the fields below and tap Publish.

On a computer

Search your business name on Google while signed in, click Add update → Add offer, fill in the fields and publish.

The offer fields

• Offer title: short and benefit-first — "Flat ₹200 off AC servicing".
• Start and end dates: use a short window to create urgency.
• Photo: a clear image of the product or service (post image size).
• Details: two or three lines on what's included.
• Coupon code: optional, for example SUMMER200.
• Redeem online link: your website order page or WhatsApp link (add WhatsApp).
• Terms: validity, minimum order, exclusions.

Writing offers that convert

• Be specific: "Buy 1 kg sweets, get 250 g free" beats "Great discounts!"
• Show value in rupees: "Save ₹300".
• Give a reason: festival, anniversary, launch, season.
• Keep it short: customers skim on phones.
• Use real prices that match your menu and products (price range).

Coupon codes for tracking

• Ask customers to show or mention the code at billing.
• On WhatsApp, use a pre-filled message: "Hi, I want to use code GOOGLE20."
• Count redemptions in a register or billing software (track leads, billing software).

Use different codes for Google, Instagram and pamphlets to compare channels.

Choosing dates

• Weekend offers: Friday to Sunday for restaurants and retail.
• Festival offers: start 7–10 days before (festival marketing, Diwali playbook).
• Slow-day offers: weekdays for salons and gyms (off-season ideas).
• Launch offers: first two weeks after opening (new business launch).

Offers running for months lose urgency and look stale.

Avoiding rejection

Offer posts are rejected for phone numbers in the text, misleading claims ("lowest price in India"), restricted products, low-quality or text-heavy images, and links to unrelated pages (posts rejected).

Offer ideas by business type

• Bakery: "Free name on cake for orders above ₹800 this week".
• Restaurant: "Family thali for 4 at ₹999 on weekdays".
• Salon: "Hair spa + haircut ₹799, Tuesday to Thursday".
• Clinic: "Free dental check-up camp on Sunday" (avoid treatment discounts that conflict with professional rules).
• Gym: "First month ₹999 for new members".
• AC service: "Pre-summer servicing ₹449 till 15 April".
• Retail: "Back-to-school bundle 15% off" (back-to-school).
• Hotel: "Monsoon weekend stay with breakfast, 20% off".

Share the offer beyond Google

Copy the post link and share it on WhatsApp status, broadcasts and Instagram stories (WhatsApp for local business).

Honest offers protect your rating

Fake "was ₹2,000, now ₹999" prices, hidden conditions or refusing the offer at the counter create angry reviews. State conditions clearly, train staff on every offer and honour it fully until the end date (handling customer complaints).

After the offer ends

Let it expire or delete it, record redemptions, and note what worked. Repeat successful offers later as new posts (edit or delete posts).

Example: a bakery

A bakery posted "Free 6 cupcakes with any 1 kg cake, Friday–Sunday" with code GCAKE. Twenty-three customers used the code in one weekend, which showed the owner what Google brought in.

Example: an AC service company

An AC company posted "Pre-summer servicing ₹449" with a WhatsApp redeem link and a two-week window. Bookings filled the technicians' schedule before the summer rush.

Checklist

• Add update → Offer
• Clear title, dates and photo
• Unique coupon code
• WhatsApp or website redeem link
• Simple, honest terms
• Share on WhatsApp and Instagram
• Track redemptions

Key takeaways

• Offer posts with dates and codes stand out and are trackable.
• Specific, time-limited, honest offers work best.
• Unique codes show exactly what Google brings.

Sources and further reading

• Google Business Profile Help — create offers: support.google.com/business
• Write Google posts with AI

Offers vs updates vs products

Use an offer post for time-limited deals with a code. Use a standard update for news, tips and new arrivals without a discount. Use products for items with regular prices that stay on your profile. Mixing them up, such as a permanent price as an "offer", makes your profile confusing. Keeping each in its place helps customers find what they need (products and services).

Frequently asked questions

How do I add an offer on Google?

Add update → Add offer in your profile panel.

Are coupon codes required?

No, but they help track results.

How long should an offer run?

Usually a few days to two weeks.

Can I put my phone number in the offer?

Use the button or link instead.

Can I offer discounts on medicines or treatments?

Check the rules — some products and professions have restrictions.

What happens after the end date?

The offer expires; delete or replace it.

Should every offer have a different code?

Yes — unique codes show which offer and channel worked.

Can I run an offer for regular customers only?

Yes, but say so clearly in the terms.