Profile optimisation
Products and Services on Google Business Profile: How to Add Them for More Searches
How to use the Products and Services sections of your Google Business Profile to match more searches, show prices honestly, and give AI search detailed information.
By Chamko Research Team Updated 2 min read
Quick answer
Add every main service with a short description in Services, and your best-selling items with a photo, price range (if stable) and description in Products. Use the words customers search ("root canal treatment", "kaju katli 1 kg box"), keep prices accurate, and update the list when your offering changes.
Quick answer: Add every main service with a short description in Services, and your best-selling items with a photo, price range (if stable) and description in Products. Use the words customers search ("root canal treatment", "kaju katli 1 kg box"), keep prices accurate, and update the list when your offering changes.
Services vs products
| Section | Use for | Example |
|---|---|---|
| Services | Things you do | Haircut, root canal, AC servicing, GST filing |
| Products | Things you sell | Kaju katli box, mobile cover, saree, protein powder |
Some categories show predefined services you can tick; you can also add custom ones.
How to write a great service entry
- Name = what customers call it ("Teeth cleaning", not "Oral prophylaxis").
- Description (1–2 sentences) = what's included and who it's for.
- Price only if stable and accurate; otherwise leave blank.
Example:
Root canal treatment — Single or multi-sitting RCT with digital X-rays and post-treatment check-up. Painless procedure under local anaesthesia.
How to add products that sell
- Choose 5–15 best sellers.
- Use a real photo on a clean background.
- Add a clear name and short description.
- Group them into categories (e.g. "Dry fruit sweets", "Namkeen").
- Add a button such as "Order online" or "Call" where available.
Why this helps ranking and AI
Services and products give Google more detail about what you offer. When someone asks AI search "where can I get eggless cake near me", detailed product and service information helps you qualify.
Example service list for an AC repair business
| Service | Short description (what customers search) |
|---|---|
| AC gas refilling | Split and window AC gas top-up with leak check, same-day visit. |
| AC installation | New split AC installation with copper piping and stand. |
| AC deep cleaning | Jet cleaning of indoor and outdoor units to improve cooling. |
| AC repair | Not cooling, water leakage, noise and PCB repair. |
| Annual maintenance (AMC) | 3 services a year plus priority visits. |
Each entry uses the customer's own words ("not cooling", "water leakage") — exactly what they type or speak into Google.
Example product list for a sweet shop
Add your top 10 products with a clear photo, price and one-line description: "Kaju katli — 500 g box, made fresh daily with pure ghee, ₹450." Group them into categories like "Festival boxes", "Namkeen" and "Sugar-free".
Keep them updated
- Update prices when they change — wrong prices cause bad reviews.
- Add seasonal items before festivals and remove them after.
- Review your list every quarter against what customers actually ask for on calls and WhatsApp.
Frequently asked questions
Do I have to show prices?
No. Only show prices you can honour. Wrong prices create bad reviews.
How many services should I list?
List everything customers can genuinely buy from you; at least 5 is a good start.
Can Chamko fill these for me?
Chamko's AI writes service names and descriptions for your business type during setup; you can copy them into Google.