How to Create a Google Event Post for Workshops, Sales, Launches and Festivals

Quick answer: In your profile's management panel, choose Add update → Add event. Enter an event title, start and end dates and times, a photo, a short description and a button such as "Book" or "Sign up" linking to a registration form or WhatsApp. Publish it one to two weeks before the event, share the post link on WhatsApp and Instagram, and post photos afterwards. Event posts expire automatically after the end date.

Events give customers a reason to visit now, not someday. Event posts make them visible right on your profile (Google posts guide).

When to use an event post

• Workshops and classes: baking, makeup, yoga, coding, art.
• Demo classes: coaching and tuition (home tutors).
• Health camps: free check-up camps at clinics.
• Sales and exhibitions: weekend sales, new collection launches.
• Launches and openings: new branch or product (opening a second branch).
• Live music, screenings and festival nights at cafés and restaurants.
• Pop-up stalls at fairs (events and pop-up stalls).

Step-by-step

1. Open your profile's management panel on Google Search or Maps.
2. Choose Add update → Add event.
3. Enter the event title — "Free Kids' Dental Check-up Camp".
4. Set start and end dates and times.
5. Add a photo of the venue, product or a previous event (post image size).
6. Write a description: what, who it's for, what to bring, cost.
7. Add a button: Book, Sign up, Learn more or Call.
8. Publish, then check it after review.

What to write

• Title: clear and specific.
• Who: "For children aged 5–12", "For beginners".
• What: what participants get or learn.
• Cost: free or the fee.
• Seats: "Limited to 20 participants".
• How to register: button or WhatsApp.

Keep it short; details can go on the registration form (Google Forms).

Registration

Use a WhatsApp link with a pre-filled message ("I want to register for the baking workshop") or a simple Google Form. Confirm each registration and send a reminder the day before (WhatsApp for local business).

Timing

• Publish 7–14 days before.
• Share again three days before and on the day.
• For festival events, align with festival dates (festival marketing).

Promote the event beyond Google

• WhatsApp status and broadcasts.
• Instagram posts and stories.
• Society notice boards and local groups (apartment society marketing).
• A poster at your counter with a QR code to register (QR code ideas).

Avoiding rejection

Avoid phone numbers in the text, misleading claims, prohibited products and low-quality images (posts rejected). Health camps should avoid promising cures.

After the event

• Post photos (with consent) as an update (photo consent).
• Thank participants on WhatsApp and share your review link (review request templates).
• Note attendance and enquiries to plan the next one.

Event ideas by business

• Bakery: kids' cupcake decorating.
• Salon: bridal makeup masterclass.
• Gym: free fitness assessment day.
• Clinic: free eye or dental camp.
• Bookstore: author reading.
• Café: open-mic night.
• Hardware store: DIY painting demo.
• Coaching: free mock test with analysis.

Example: a dental clinic camp

A clinic posted a free children's dental check-up camp with a WhatsApp registration button and shared it in local society groups. Forty children attended, and the clinic gained new family patients and reviews.

Example: a café music night

A café created monthly event posts for open-mic nights with photos from previous events. Regulars brought friends, and the event posts became the café's most-viewed updates.

Checklist

• Add update → Add event
• Title, dates, times and photo
• Who, what, cost and seats
• Registration button
• Publish 1–2 weeks ahead
• Share on WhatsApp and Instagram
• Post photos and ask for reviews afterwards

Key takeaways

• Event posts give customers a reason to visit now.
• Clear details and easy registration drive attendance.
• Follow up with photos and review requests.

Sources and further reading

• Google Business Profile Help — create event posts: support.google.com/business
• Local sponsorships and community events

Handling no-shows

Free events often see a third of registrants not turning up. Reduce no-shows by:

• Sending a reminder the evening before and two hours before.
• Asking registrants to reply "Yes" to confirm.
• Taking a small refundable deposit for paid workshops.
• Keeping a waiting list and inviting extras when seats free up.

Plan materials and seating for the expected turnout, not the total registrations.

Measuring event results

Note registrations, attendance, new customers who bought afterwards and reviews gained. If an event brings ten new regular customers, it's worth repeating, even if it was free. Compare event types to decide which deserve a monthly slot.

Recurring events

Weekly or monthly events, such as a Sunday yoga session or a monthly kids' workshop, build habit. Create a new event post for each date rather than one long event. Each post shows fresh activity, and past photos make the next event more attractive.

Choosing the right photo

The photo decides whether people tap your event. Use a real photo from a previous event, showing people enjoying it (with consent), or a clear photo of the venue set up for the event. Avoid text-heavy posters as the main image, since they can look like ads and may be cropped badly on phones.

Frequently asked questions

How do I add an event on Google Business Profile?

Add update → Add event.

How early should I post?

One to two weeks before.

Do event posts expire?

Yes, after the end date.

Can I charge for the event?

Yes — mention the fee clearly.

What button should I use?

Book or Sign up, linked to WhatsApp or a form.

Can I post photos afterwards?

Yes, with participants' consent.

How do I reduce no-shows?

Send reminders and ask registrants to confirm.