How to Edit, Delete or Repost Google Business Profile Posts (and When You Should)

Quick answer: Open your profile's management panel on Google Search or Maps, go to Posts (or "Updates"), find the post, tap the three dots and choose Edit or Delete. Edits may go through review again, so fix typos and dates early. Delete expired offers, wrong prices and posts that no longer match your business. To reuse a successful post, create a new one with fresh dates and photos rather than editing an old one. Do a quick clean-up once a month.

Posts keep your profile fresh, but old or wrong posts can mislead customers — an expired "Diwali 30% off" in March, or a price you no longer offer (Google posts guide).

Where to find your posts

On a phone

1. Open Google Maps or the Google app while signed in.
2. Open your business profile management panel.
3. Tap Posts, Updates or Add update, then view existing posts.

On a computer

Search your business name on Google while signed in, click Add update or Posts in the panel, and open the list of posts.

Editing a post

1. Find the post and tap the three dots.
2. Choose Edit.
3. Change text, photo, button or dates.
4. Save or publish.

Edited posts may be reviewed again before they're visible, just like new posts (posts rejected).

Good reasons to edit

• Typos or wrong spelling of a product.
• Wrong phone link or button destination.
• Offer end date extended.
• Better photo available.

Deleting a post

Tap the three dots → Delete. Deletion is permanent.

Delete when

• An offer has expired but still shows.
• Prices or products have changed (raise prices without losing customers).
• The post was rejected and you've created a corrected version.
• The event has passed.
• The post contains outdated hours or information.
• The image looks poor or misleading.

How long posts stay visible

Offer and event posts show their dates; after the end date they're marked as expired or stop appearing prominently. Standard updates gradually move down as you add new ones. Older posts may still be visible in the Updates list, so clean them up (post views low).

Reposting a successful post

Don't keep editing an old post to make it look new. Create a fresh post:

• New photo or angle.
• Updated text and dates.
• Same proven offer or message.

Fresh posts show recent activity, and you can compare performance (best time to post).

Fixing rejected posts

Common reasons: phone numbers in the text, prohibited products, low-quality images, misleading claims or links to unrelated pages. Edit or recreate the post following the rules (posts rejected).

Offer and event posts

For offers, always add start and end dates and a coupon code or terms if relevant (offer post with coupon code). For events, add date, time and venue (event post how-to). Dates prevent the "expired offer" problem automatically.

Monthly clean-up routine

1. Open Posts.
2. Delete expired offers and past events.
3. Check prices and buttons in recent posts.
4. Plan the next month's posts (post ideas calendar).

Ten minutes a month keeps your profile accurate.

Posts made by tools or agencies

If an agency or scheduling tool posts for you, check what's published. Delete posts that are off-brand, repetitive or inaccurate, and ask them to fix their process (schedule Google posts, write posts with AI).

Example: a sweet shop's expired offer

A sweet shop's "Diwali gift box 20% off" post stayed visible into December, and customers asked for the discount at the counter. Deleting it and adding end dates to future offers stopped the confusion.

Example: a gym's wrong button

A gym's membership post linked to an old website page that no longer existed. Editing the button to the WhatsApp booking link turned the post into a steady source of enquiries.

Checklist

• Find posts in your profile panel
• Edit typos, buttons and dates
• Delete expired, wrong or rejected posts
• Repost successful offers as new posts
• Add dates to every offer and event
• Monthly clean-up

Key takeaways

• Edit for small fixes; delete outdated or wrong posts.
• Repost proven offers as fresh posts with new dates.
• A monthly clean-up prevents expired offers confusing customers.

Sources and further reading

• Google Business Profile Help — manage posts: support.google.com/business
• Google Business Profile posts

What customers see when posts are outdated

Customers can't tell an old post from a current one at a glance, especially on a phone. A post saying "New monsoon menu now available" in winter makes the business look neglected. An expired discount leads to awkward arguments at the counter. Wrong timings in a post can bring customers when you're closed, and that often becomes a one-star review (hours wrong). Keeping posts current is a small part of customer service.

Keep a simple post log

Note each post's date, type (offer, event, update), topic, button and end date in a sheet. When an end date passes, delete or replace the post. The log also shows which topics bring calls, so you can repeat what works and drop what doesn't.

Posts and photos work together

When you update a product or price in a post, update the matching product listing, menu and photos too. A post that says ₹299 while the product listing says ₹249 confuses customers and undermines trust (products not showing).

Frequently asked questions

Can I edit a Google post after publishing?

Yes — tap the three dots and choose Edit.

Will edits be reviewed again?

They may be.

Should I delete expired offers?

Yes, if they still appear and confuse customers.

Can I recover a deleted post?

No — deletion is permanent.

Is reposting allowed?

Yes, as a new post with updated details.

How often should I clean up posts?

Monthly.