Posts & photos
120 Google Business Post Ideas: A Day-by-Day and Month-by-Month Calendar for Indian Local Businesses
Never wonder what to post on Google again. A practical calendar of post ideas for every day of the week and every month of the Indian year — offers, products, behind-the-scenes, tips, team, customer stories, festivals, seasons and events — with ideas for shops, restaurants, salons, clinics, gyms, coaching, home services and hotels, plus photo tips and examples.
By Chamko Research Team Updated 5 min read
Quick answer
Use a simple weekly rhythm: Monday tip, Wednesday product or service highlight, Friday offer or weekend plan, and occasional behind-the-scenes or customer stories. Then layer the Indian calendar on top: Makar Sankranti and Republic Day in January, Holi in March, summer and exams in April–May, monsoon in July, Raksha Bandhan and Independence Day in August, Ganesh and Onam season, Navratri and Diwali in October–November, weddings and Christmas in winter. Use real photos, one clear message and a button in every post.
Quick answer: Use a simple weekly rhythm: Monday tip, Wednesday product or service highlight, Friday offer or weekend plan, and occasional behind-the-scenes or customer stories. Then layer the Indian calendar on top: Makar Sankranti and Republic Day in January, Holi in March, summer and exams in April–May, monsoon in July, Raksha Bandhan and Independence Day in August, Ganesh and Onam season, Navratri and Diwali in October–November, weddings and Christmas in winter. Use real photos, one clear message and a button in every post.
Posting regularly is easier with a plan. Here are ideas you can use as they are, or adapt (Google posts guide, best time to post).
A weekly rhythm
- Monday — tip or how-to: "3 ways to make your AC last longer."
- Tuesday — team or behind the scenes: the kitchen at 7 am, a stylist at work.
- Wednesday — product or service spotlight: one item, photo and price.
- Thursday — customer story or review highlight (with permission) (share reviews).
- Friday — offer or weekend plan (offer posts).
- Saturday — new arrivals or event (event posts).
- Sunday — community, festival or gratitude post.
Most businesses need only one or two posts a week, so pick from the rhythm.
30 evergreen ideas (any business)
- Meet the owner — the story of how you started.
- A staff member and their speciality.
- Your best-selling product with price.
- A new arrival.
- Before and after (with consent).
- A customer's question answered.
- How to choose the right product.
- Behind-the-scenes preparation.
- Your cleaning or quality routine.
- A milestone (years in business, 500 reviews).
- Thank-you to customers.
- Your delivery area and timings (home delivery).
- Payment options (UPI, cards).
- Parking or directions tips (parking).
- Combo or package explained.
- A local landmark near you (landmark searches).
- Opening hours reminder, especially after changes.
- A myth vs fact.
- Gift ideas.
- How to book or order on WhatsApp.
- A partner business you recommend (partnerships).
- Community work or donation.
- Certifications and awards (awards and certifications).
- Product care tips.
- Seasonal stock.
- Answering "Is it open on Sunday?"
- A short video tour (videos).
- A local-language greeting (multilingual SEO).
- Price list update.
- Invitation to visit with a reason.
Month-by-month Indian calendar
- January: New Year offers, Makar Sankranti, Lohri, Pongal (Pongal and Sankranti), Republic Day, winter specials, wedding season.
- February: Valentine's week, Vasant Panchami, board exam preparation, wedding season.
- March: Holi (Holi marketing), Women's Day, financial year-end offers, summer prep.
- April: Gudi Padwa, Ugadi, Baisakhi, Vishu, Tamil New Year, AC and cooler servicing, summer menus.
- May: Summer holidays, Mother's Day, Akshaya Tritiya (jewellery), results season.
- June: Back to school (back-to-school), monsoon prep, Father's Day, Eid when it falls here (Eid marketing).
- July: Monsoon offers (monsoon marketing), Shravan, Guru Purnima.
- August: Raksha Bandhan (Raksha Bandhan), Independence Day, Janmashtami, Onam in some years (Onam).
- September: Ganesh Chaturthi (Ganesh), Teachers' Day, Onam.
- October: Navratri, Durga Puja, Dussehra (Navratri, Durga Puja), Karva Chauth (Karva Chauth), Diwali prep.
- November: Diwali and Bhai Dooj (Diwali playbook), Chhath, Children's Day, wedding season begins (wedding season).
- December: Christmas and New Year (Christmas and New Year), winter menus, year-end sales.
Festival dates shift by year; check the calendar each year.
Ideas by business type
- Restaurant: daily special, chef's recommendation, family combo, festival thali.
- Bakery: new cake design, eggless options, birthday packages.
- Salon: bridal packages, seasonal hair care, stylist spotlight.
- Clinic: health tips (without promises), camp announcements, timings.
- Gym: member transformation (with consent), new batch timings.
- Coaching: results, demo class, exam tips.
- Home services: seasonal maintenance, safety tips.
- Retail: new stock, festive collections, combo offers.
- Hotel: room highlights, local attractions, seasonal packages.
Photo tips
Use real, bright photos: one subject, no heavy text, and the right size (post image size, phone photography).
Write in one clear message
First line = the benefit. Add a button: Call, Order, Book or Learn more. Avoid phone numbers in the text (posts rejected).
Plan monthly, post weekly
Write a month's posts in one sitting, then schedule or post them weekly (schedule posts).
Example: a pharmacy's month
A pharmacy planned: week 1 monsoon health tips, week 2 diabetic care products, week 3 home delivery reminder, week 4 senior citizen discount day. Posting took ten minutes a week, and the delivery post brought new WhatsApp orders.
Example: a café's festival posts
A café posted a Holi special drink, a summer cold coffee range in April and a Diwali dessert box in November, each with a real photo and an order button. Seasonal posts became its most-clicked updates.
Checklist
- Pick a weekly rhythm
- Add the month's festivals and seasons
- Real photos and one message per post
- Add a button
- Plan monthly, post weekly
Key takeaways
- A weekly rhythm removes the "what to post" problem.
- The Indian festival calendar gives timely reasons to post.
- Real photos and one clear action work best.
Sources and further reading
- Google Business Profile Help — posts: support.google.com/business
- Write Google posts with AI
When you run out of ideas
Look at three sources: customers' questions on WhatsApp (each one is a post), your search terms report (search terms), and your review topics (review topics). If customers keep asking about parking, eggless cakes or Sunday timings, answer it in a post.
Frequently asked questions
What should I post on Google every week?
Offers, products, tips, behind-the-scenes and events.
How often should I post?
One or two times a week.
Should I post on festivals?
Yes — plan festival posts a week ahead.
Can I reuse post ideas?
Yes, with fresh photos and details.
Do posts need a button?
A button makes it easy for customers to act.
Where can I get festival dates?
Check an Indian calendar each year.