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Renovated Your Shop but Google Maps Still Shows Old Photos? How to Update Your Visual Presence

You renovated, rebranded or moved within the same building, but Google Maps, Street View and customer photos still show the old look, old name board or old interior. Learn which photos you can control, how to push new photos forward, report outdated customer photos, request Street View updates, and announce the renovation so customers aren't confused.

By Chamko Research Team Updated 5 min read

Quick answer

Upload a fresh set of photos — new exterior with signage, interior, products and team — and set a new cover and logo. Report outdated customer photos as "not relevant" or "low quality" only where they truly misrepresent the current business; Google may keep some. Street View updates on Google's schedule, but you can publish your own 360° photos. Post an update announcing the renovation, and ask new customers to add photos. Within weeks, fresh photos usually dominate what customers see.

Quick answer: Upload a fresh set of photos — new exterior with signage, interior, products and team — and set a new cover and logo. Report outdated customer photos as "not relevant" or "low quality" only where they truly misrepresent the current business; Google may keep some. Street View updates on Google's schedule, but you can publish your own 360° photos. Post an update announcing the renovation, and ask new customers to add photos. Within weeks, fresh photos usually dominate what customers see.

A renovation is a fresh start — but if Google still shows the cramped old shop or old signboard, customers may think it's a different business or not bother visiting.

What Google shows

  • Owner photos you uploaded.
  • Customer photos from visitors.
  • Street View imagery of the street.
  • Cover photo — Google may choose which photo appears first (Google changed my cover photo).

You control your own photos fully; customer photos and Street View only partly.

Step 1: upload a full new set

Take bright, clear photos (phone photography tips):

  • Exterior — the new shopfront with signage, daytime and evening.
  • Interior — wide shots of the new space.
  • Products and services — the best items and work.
  • Team — staff in the new space.
  • Details — the new seating, counters, displays.

Upload 15–30 photos over a couple of weeks (how many photos, photos guide).

Set a new cover photo showing the renovated shopfront or interior, and update your logo if you rebranded (logo and cover size).

Step 3: remove your own old photos

Delete owner photos that show the old look. Keep a few historical ones only if they add value (e.g., "Serving since 1985").

Step 4: report outdated customer photos

You can't delete customer photos, but you can report them. Valid reasons include low quality, not relevant, or misleading. Report only photos that truly misrepresent the business now (remove photos, manage customer photos). Google may keep accurate historical photos.

Step 5: Street View

Google updates Street View on its own schedule. You can:

Step 6: announce the renovation

  • Post an update: "We've renovated! New seating, faster service, same great taste."
  • Share on WhatsApp and Instagram.
  • Add "Recently renovated" to your description.
  • Answer Q&A like "Is the shop open after renovation?" (questions & answers).

Step 7: get new customer photos

Ask happy customers to add photos with their reviews. Fresh customer photos naturally push older ones down.

If the name changed too

Update your business name on Google only if the signboard changed, then update directories and website (change business name). Name changes may need re-verification.

If you were temporarily closed

Make sure "Temporarily closed" is turned off and hours are correct (temporarily closed).

Does it affect ranking?

Photos aren't a direct ranking factor in a simple way, but fresh, attractive photos improve clicks and engagement (do photos help ranking).

Example: a restaurant

A restaurant renovated with a new rooftop. Google still showed old dim interiors. It uploaded 25 new photos, set the rooftop as cover, posted the reopening and asked guests to share photos. Within a month, most photos visible on Maps showed the new space, and table bookings increased.

Example: a jewellery showroom

A jeweller rebranded and renovated. Street View still showed the old name. The jeweller published its own 360° interior and exterior photos and updated its name with proof. Customers stopped asking whether it was the same shop.

Checklist

  • Upload 15–30 new photos
  • New cover and logo
  • Delete old owner photos
  • Report misleading customer photos
  • Add 360° photos if possible
  • Post a renovation update
  • Ask customers for new photos

Key takeaways

  • You control your own photos; flood the profile with fresh ones.
  • Customer photos and Street View update slowly — help them along.
  • Announce the renovation so customers aren't confused.

Sources and further reading

  • Google Business Profile Help — add and manage photos: support.google.com/business
  • Photos not showing

Plan a photo shoot right after renovation

The first week after reopening is when the space looks its best. Plan a short shoot:

  • Morning light for the exterior and signage.
  • Before opening for clean interior shots without crowds.
  • Busy hour for lively photos with customers (with their consent).
  • Evening for lighting and signboard glow.

A local photographer for two or three hours costs little compared with the renovation, and the photos can be reused on your website, Instagram and pamphlets for a year. If you shoot on a phone, clean the lens, use the main camera, avoid zooming and keep the phone level.

Keep the renovation story going

For a few weeks, post short updates showing different parts of the new space: the new kitchen, the waiting area, the accessible entrance, the new product section. Each post gives returning customers a reason to visit and pushes fresh images to the top of your profile (posts guide).

Reviews mentioning the old shop

Old reviews may say "small and crowded" or "needs renovation". Don't worry about them. Reply to recent ones mentioning the change, and as new reviews praise the renovated space, they'll balance the picture (old negative review shows first).

Frequently asked questions

Can I delete customer photos?

No, but you can report misleading ones.

How do I update Street View?

Publish your own 360° photos; Google updates imagery on its schedule.

How many new photos should I add?

15–30 over a few weeks.

Why does Google still show the old cover?

Google may choose; upload strong new photos and set a new cover.

Should I mention the renovation in my description?

Yes, for a few months.

Will new photos help bookings?

Fresh, attractive photos usually improve clicks.

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