Troubleshooting
Google Maps Showing the Wrong Website for Your Business? How to Fix the Website Link
The website button on your Google profile opens an old site, a competitor, a directory page, a spam page, your previous agency's link or a broken page — or Google shows a website you never added. Learn where the link comes from, how to change it, which page to link, using UTM tracking, fixing Google-suggested links, hacked or expired domains, and keeping the link consistent.
By Chamko Research Team Updated 5 min read
Quick answer
Go to Edit profile → Contact → Website and replace the link with your correct website (or the best page for customers, such as your homepage or location page). Check "Google updated your info" notices and reject wrong website suggestions. If the old link is an expired or hacked domain, fix or remove it everywhere, including directories and social profiles, so Google doesn't keep picking it up. Test the button on a phone, and add UTM tags if you want to track visits.
Quick answer: Go to Edit profile → Contact → Website and replace the link with your correct website (or the best page for customers, such as your homepage or location page). Check "Google updated your info" notices and reject wrong website suggestions. If the old link is an expired or hacked domain, fix or remove it everywhere, including directories and social profiles, so Google doesn't keep picking it up. Test the button on a phone, and add UTM tags if you want to track visits.
The website button is one of the most-clicked parts of a profile. A wrong link sends customers away (website button not showing).
Where the wrong link comes from
- An old website from before a redesign or domain change.
- A previous agency that linked its own page or a landing page.
- Directories (Justdial, IndiaMART) that Google picked up.
- User or Google suggestions accepted automatically (Google updated my info).
- A competitor or spammer suggesting edits (competitor reported my listing).
- Expired or hijacked domains now showing spam (website hacked).
How to change it
- Sign in with your owner or manager account.
- Open your profile → Edit profile → Contact → Website.
- Enter the full correct address (with https://).
- Save, and check after review.
Which page should you link?
- Single location: usually your homepage.
- Multiple branches: each profile to its own location page (which page to link, location pages).
- No website: a reliable page you control, such as a simple site or booking page (is a one-page website enough, Google Sites).
Avoid linking to social media pages if you have a proper website, and never link to someone else's directory listing.
Add tracking
Add UTM parameters to the link (for example ?utm_source=google&utm_medium=organic&utm_campaign=gbp) to see Google visits in Analytics (UTM tracking, Google Analytics 4).
Reject wrong suggestions
Check your profile regularly for Google-suggested updates and reject incorrect website changes.
Expired or hacked old domains
If an old domain expired and someone else bought it, or it shows spam, remove that link everywhere: Google profile, directories, Facebook, Instagram and visiting cards. If you still own it, redirect it to your new site (website redesign without losing SEO, domain name).
Agency links
If a former agency's landing page is linked, replace it with your own site and remove the agency's access (ex-agency controls profile).
Keep it consistent
Update the website on all directories and social profiles so Google sees one correct website everywhere (NAP citations, citation cleanup).
Test on a phone
Tap the Website button from a phone not signed in to your account. The page should load quickly and show your business clearly (website speed).
Other links on your profile
Profiles can also have menu, booking, order and appointment links. Check them all; old booking platforms or delivery app links can be just as damaging (order button wrong app, booking links). Remove links to services you no longer use, and add your preferred ones.
Free website shutdowns
If you used Google's old free website feature, those sites were shut down. Profiles that still point to old addresses need a new link. Build a simple site or use a reliable page you control (website shutdown).
Example: an old agency landing page
A clinic's website button pointed to an agency's landing page with a different phone number. Patients called the agency. The clinic replaced the link with its own site, removed the agency's access and updated directories. Calls returned to the clinic.
Example: an expired domain
A restaurant changed domains, and its old domain was bought by a spammer. Google still showed the old link from a directory. The owner updated the profile and all directories, and the spam link stopped appearing within weeks.
Checklist
- Correct website in Edit profile → Contact
- Link the right page (homepage or location page)
- Add UTM tracking
- Reject wrong suggestions
- Remove or redirect old domains
- Replace agency links
- Update directories and social profiles
- Check menu, booking and order links
Key takeaways
- Fix the link in your profile and everywhere else online.
- Link the page that best serves customers.
- Watch for suggested edits and old domains.
Sources and further reading
- Google Business Profile Help — edit your website: support.google.com/business
- Website not showing on Google Search
Make sure your website matches your profile
When customers tap through, they should instantly see that it's the same business: the same name, logo, address, phone and hours as your Google profile. A website showing an old address or different phone number confuses customers and Google. Update the header, footer and contact page whenever profile details change (contact page).
Monitor monthly
Once a month, open your profile on a phone and tap every link: website, menu, booking, order. Broken or wrong links are easy to miss, and every week they stay broken costs you customers.
Social links and the website field
Google profiles can show social media links separately. Use the website field for your actual website, and add Instagram, Facebook and YouTube in the social profiles section, so customers find both (social links).
Frequently asked questions
How do I change my website on Google Maps?
Edit profile → Contact → Website.
Why does Google show an old website?
Old links in directories or accepted suggestions.
Which page should I link?
Homepage for single locations; location pages for branches.
Can I link my Instagram instead?
Only if you have no website; a proper page is better.
What if my old domain shows spam?
Remove it everywhere, or redirect it if you still own it.
Should I track website clicks?
Yes, with UTM parameters.
Why did Google change my website link?
It may have accepted a suggestion or picked up an old link from another source.