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Profile optimisation

Google "Order Online" or "Book" Button Goes to the Wrong App or Old Link? How to Control It

The "Order online", "Reserve a table" or "Book" button on your Google profile opens Zomato, Swiggy, a booking aggregator or an old partner instead of your own ordering or booking page. Learn where these buttons come from, how to set your preferred link, how to remove or report wrong providers, and how to get direct orders without commission.

By Chamko Research Team Updated 5 min read

Quick answer

Order and booking buttons on Google come from two sources: links you add yourself in your profile (order, booking, menu links) and third-party providers that partner with Google. You can add your own link and, where Google offers it, choose it as your preferred option. You can't always remove a partner's button directly, but you can remove links you added, mark a preferred link, and contact the provider to delist or update you if you no longer work with them. Report incorrect providers through Google's support. Then promote your direct ordering option in posts and descriptions.

Quick answer: Order and booking buttons on Google come from two sources: links you add yourself in your profile (order, booking, menu links) and third-party providers that partner with Google. You can add your own link and, where Google offers it, choose it as your preferred option. You can't always remove a partner's button directly, but you can remove links you added, mark a preferred link, and contact the provider to delist or update you if you no longer work with them. Report incorrect providers through Google's support. Then promote your direct ordering option in posts and descriptions.

Commission-based delivery and booking platforms can take a big share of each order. When Google sends customers to them instead of to you, every order costs more. Sometimes the link goes to a partner you stopped working with years ago.

Where the buttons come from

  • Your own links — added in Edit profile → Booking, Order, or Menu links.
  • Partner integrations — delivery apps, booking platforms and scheduling tools that have agreements with Google. When you're listed with them, they may appear automatically.
  • Detected links — Google may detect ordering or booking links from your website.

Open your profile and look at the order and booking options. Note every provider and the link each opens. Check on both mobile and desktop.

In your profile, go to Edit profile → the order or booking section, and add:

Where Google shows the option, mark your own link as preferred. Preferred links are shown more prominently, but partner links may still appear as alternatives.

Links you or a previous manager added can be edited or deleted from the same section. If an agency set up the profile, check whether they added their own booking tool (agency access).

  • Still a partner? Update your listing in their system; the link updates on Google.
  • No longer a partner? Ask the provider to deactivate your listing or remove the Google integration. Keep written proof.
  • Never a partner? Report it to Google Business Profile support with details.

Step 5: reduce commission dependence

Even with direct links, many customers default to apps they trust. Encourage direct orders:

  • Mention direct ordering in your description and posts: "Order direct on WhatsApp — no extra charges."
  • Offer a small benefit for direct orders, within your partner agreements.
  • Put a QR code to your direct order page in delivery packets and at the counter.
  • Keep direct ordering simple: a catalogue, clear prices and a quick reply (WhatsApp catalogue).

See Zomato/Swiggy vs Google Maps for the balance between platforms.

Booking buttons for salons, clinics and hotels

Salons, spas and clinics often see booking buttons from aggregators. Hotels see rates from online travel agencies. Add your own booking link, and for hotels manage your free booking links through Google's hotel tools where available (online booking system).

Test your own order or booking link on a phone:

  • Does it load quickly?
  • Can someone order or book in under a minute?
  • Is there a confirmation message?
  • Does WhatsApp open with a pre-filled message?

A clumsy direct link sends customers back to apps.

Track direct orders

Use a WhatsApp link with a specific pre-filled text, or add UTM parameters to your website link, so you know which orders came from Google (track leads).

Example: a pizza outlet

A pizza outlet's "Order online" button opened only a delivery app. After adding its own order page as the preferred link, mentioning direct ordering in posts and putting QR codes in boxes, about a quarter of its Google orders moved to direct ordering within two months.

Example: a salon with an old booking partner

A salon's "Book" button opened a booking platform it had stopped using. Customers booked slots that the salon never saw. The salon asked the platform to deactivate its listing, added its own booking link and posted a notice. The wrong bookings stopped within a few weeks.

Checklist

  • List every order and booking link shown
  • Add your own links and mark as preferred
  • Remove wrong links you control
  • Ask old partners to delist you
  • Report unknown providers to Google
  • Promote direct ordering
  • Test direct links on a phone

Key takeaways

  • Buttons come from your links and partner integrations.
  • Add and prefer your own link; ask old partners to delist you.
  • Make direct ordering easy and promote it.

Sources and further reading

Understanding the commission maths

Say an average order is ₹400 and the platform's commission plus fees is 20–30%. Each app order costs ₹80–120. If 300 orders a month come through Google to an app, that's ₹24,000–36,000 in commission. Moving even a fifth of those to direct ordering saves a large amount every month. That's why controlling the button is worth the effort. Still, apps bring customers who would never find you otherwise, so most restaurants keep both channels.

Frequently asked questions

Can I remove Zomato or Swiggy from my Google profile?

Not always directly; add and prefer your own link, and contact the provider if you've left.

The link you choose to be shown most prominently.

Yes, as an order link.

Why do customers book on a platform I don't use?

An old partner integration may still be active.

It gives customers a choice; many will still use apps.

Often minutes to a few days.

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