Free tool
Google Business Name Checker
Check your Google Business Profile name for keyword stuffing, phone numbers and other issues that can get a profile suspended.
Google's name rule in one line
Your Google business name must match the name you use in the real world — on your signboard, stationery and website — with nothing added. Read the full business name rules.
What this checker looks for
- Phone numbers, URLs and emoji in the name
- Promotional words like “best”, “No. 1”, “24x7”, “cheapest”
- City names and long lists of services (keyword stuffing)
- Taglines added with “|”, “-” or “:”
- Mismatch with your signboard name
If your profile is already suspended, see how to fix a suspension.
Frequently asked questions
Can I add my city to my Google business name?
Only if the city is part of your real, everyday business name (on your signboard, bills and website). Otherwise put it in your address and description.
Will a keyword in my name help ranking?
It can appear to help briefly, but it breaks Google's guidelines and is a common reason for suspension when reported.
What if my competitors stuff keywords?
You can suggest an edit with the real name or report it through Google's redress form. Focus on building a stronger profile.
Does this tool store my business name?
No. All checks run in your browser.