Free tool
Google Business Profile UTM Link Builder
Create a tracked website link for your Google Business Profile so you can see exactly how many visitors come from Google.
Your tracked link
Enter your website URL above
Why track your Google Business Profile traffic?
Without tags, visits from your Google profile are mixed with ordinary Google search visits, so you can't tell how much your profile actually brings. A UTM-tagged link separates them so you can see visits, enquiries and sales from your profile.
How to use it
- Enter your website address above and copy the tracked link.
- Set it as the website on your Business Profile.
- In your analytics, filter by source "google" and campaign "gbp_listing".
Learn more in how to track leads from your profile.
Frequently asked questions
What is a UTM link?
A normal website link with tags (utm_source, utm_medium, utm_campaign) that tell your analytics where a visitor came from.
Will a UTM link hurt my Google ranking?
No. It's widely used for tracking; the page itself is the same.
Where do I paste the link?
In your Business Profile → Edit profile → Contact → Website.