Free tool
Google Business Description Checker
Check your Google Business Profile description against length and content rules before you publish it.
0 / 750
Score
—
- Length 600–750 characters (now 0)
- No phone numbers
- No website links
- No ALL-CAPS shouting
- No unprovable claims like 'best' or 'No.1'
- A complete first sentence within the first 250 characters
What makes a strong description
Start with your name, main service and area in the first sentence (only about 250 characters show before "More"). Then cover what customers get, who you serve and why they choose you, and end with an invitation to visit or call.
Need inspiration? See description examples by industry.
Frequently asked questions
How long can a Google Business Profile description be?
Up to 750 characters. Aim for 600–750 so you cover what you offer, who it's for and where.
Why can't I add my phone number or website?
Google's guidelines don't allow URLs or phone numbers in the description; those have their own fields.
Is 'best' really not allowed?
Unprovable superlatives and promotional claims can get descriptions rejected. Describe facts instead.