Profile optimisation
Google Business Profile Notifications — How to Get Alerts for New Reviews, Updates and Customer Actions
How to turn on and manage Google Business Profile notifications on phone and email — new reviews, Google updates to your info, photos, messages, performance tips — for owners and managers in India, plus how to avoid missing reviews and suspicious changes.
By Chamko Research Team Updated 5 min read
Quick answer
Turn on notifications in your Business Profile settings (Search or Maps → your profile → ⋮ / Settings → Notifications) and in the Google Maps app settings so you get alerts for new reviews, customer photos, Google's suggested edits to your information and other updates. Each owner/manager controls their own notification settings, and alerts go to the email of the Google account. Make sure at least one person who replies to reviews receives review alerts, and review "Google updates" notifications quickly.
Quick answer: Turn on notifications in your Business Profile settings (Search or Maps → your profile → ⋮ / Settings → Notifications) and in the Google Maps app settings so you get alerts for new reviews, customer photos, Google's suggested edits to your information and other updates. Each owner/manager controls their own notification settings, and alerts go to the email of the Google account. Make sure at least one person who replies to reviews receives review alerts, and review "Google updates" notifications quickly.
Missing a negative review for two weeks, or not noticing that Google changed your phone number, can cost real customers. Notifications prevent that.
What you can be notified about
| Notification | Why it matters |
|---|---|
| New reviews | Reply within 24–48 hours (replying and ranking) |
| Google updates to your info | Accept or reject changes quickly (edits pending) |
| Customer photos/videos | Report inappropriate ones (customer photos) |
| Performance reports | Monthly insights (insights) |
| Verification and account | Important status changes |
| Tips and offers | Optional |
Available options may change over time.
How to turn them on
From Google Search or Maps:
- Open your profile while signed in.
- Tap ⋮ (more) → Business Profile settings → Notifications.
- Choose email and/or push notifications for each category.
In the Google Maps app:
- Profile picture → Settings → Notifications → Business or similar.
- Enable review and update alerts.
Who should receive which alerts
| Person | Alerts |
|---|---|
| Owner | All, especially Google updates and account |
| Manager replying to reviews | New reviews, photos |
| Agency | Reviews, performance (as agreed) (agency onboarding) |
Avoid alert overload
Turn off marketing tips if they distract; keep reviews and updates on.
Using tools
Tools like Chamko show new reviews in one inbox and draft replies, so you don't depend only on email alerts.
Security
Unexpected notifications about new managers or edits can signal account misuse — check immediately (lost access).
Example
A restaurant manager realised review alerts were going to an old employee's email. After adding herself as manager and enabling notifications, she replied to reviews the same day, and the restaurant's reply rate went from 20% to nearly 100%.
Checklist
- Review alerts on for the person who replies
- Google updates alerts on for owner
- Old employees removed
- Email inbox monitored daily
Sources and further reading
- Google Business Profile Help — "Manage notifications": support.google.com/business
Notifications for multi-location businesses
If you manage several branches, notifications can become overwhelming. Use these practices:
- Assign one responsible person per branch and make sure they're a manager on that branch's profile with review notifications on.
- Owners keep "Google updates" and account alerts on for every location, so unexpected changes are caught centrally.
- Use Business Profile Manager or a tool that shows all reviews in one dashboard for chains (multiple locations).
- Weekly summary: whoever manages the brand checks reply rates for all branches every Monday.
What to do when a notification arrives
| Notification | Action within |
|---|---|
| New 1–3 star review | Same day — check facts, reply calmly (one-star reviews) |
| New 4–5 star review | 24–48 hours — personal thank-you |
| Google updated your info | Same day — accept or reject |
| New manager added | Immediately — confirm you know who it is |
| Customer photo | Within a week — report if inappropriate |
| Verification or suspension email | Immediately — follow instructions (suspended) |
Email filters that help
Create an email filter so messages from Google Business Profile go to a dedicated label or folder and aren't lost in promotions. On Gmail, search for messages from the Business Profile team, then choose "Filter messages like these" and apply a label and "Never send to spam". Check that folder daily.
When notifications stop
Notifications can stop if the account email changes, if you're removed as manager, or if you turned off a category accidentally. Test by asking a friend to leave a genuine review of a recent visit, or check the reviews tab manually each week as backup (weekly routine).
A daily 5-minute review habit
Even with notifications, build a fixed habit so nothing slips:
- Morning: open your profile's reviews tab and reply to any new review from the last 24 hours.
- Check "Google updates" for suggested changes to hours, phone or address.
- Look at new customer photos and report anything inappropriate.
- Glance at messages or booking requests if your category supports them.
- Evening: reply to any reviews that arrived during the day.
Owners who follow this habit typically reach a near-100% reply rate within weeks, which future customers notice immediately when reading reviews (replying and ranking). If you use Chamko, new reviews arrive in its dashboard with AI-drafted replies in the reviewer's language, so the habit takes even less time.
Frequently asked questions
Why am I not getting review notifications?
Check notification settings, the account email and spam folders.
Can multiple people get alerts?
Yes, each owner/manager sets their own.
Do notifications work on WhatsApp?
Not directly from Google; some tools forward alerts.
Can I get alerts for competitor changes?
No.
Are Google updates notifications important?
Yes — they show changes Google may make to your listing.
Can I get notifications for reviews on all my branches in one place?
Yes — with Business Profile Manager or a dashboard tool that connects all locations, you can see reviews for every branch together.
Why do I get notifications for a business I don't manage anymore?
You're probably still listed as an owner or manager. Remove yourself from People and access if you no longer manage it.
Do managers get the same notifications as owners?
Managers can enable most notifications for their account; some account-level alerts go mainly to owners.