Google Business Profile Description: Examples and Formula (750 Characters)

Quick answer: Use 600–750 characters. Start with your business name, main service and area/city in the first sentence, then explain what customers get, your key services, who you serve and why they choose you, and end with an invitation to visit or call. Write naturally — no phone numbers, links, ALL CAPS or unprovable claims like "No.1" or "best".

Your description is one of the few places where you explain your business in your own words. Customers read it to decide, and Google and AI search read it to understand what you offer.

The rules

• Up to 750 characters; the first ~250 are visible before "More".
• No URLs, phone numbers, or HTML.
• No misleading, offensive or promotional-only claims ("Best in India!", "Lowest price guaranteed").
• Describe the business, not offers or events (use posts for those).

The 5-part formula

1. Who & where — "Sharma Sweets is a family sweet shop in Vijay Nagar, Indore…"
2. What you offer — main products/services.
3. Who it's for — families, offices, weddings, students…
4. Why choose you — freshness, experience, hygiene, speed (only true points).
5. Invitation — "Visit our shop or call to order…"

Examples

Sweet shop

Sharma Sweets is a family-run sweet shop in Vijay Nagar, Indore, making traditional Indian mithai fresh every morning since 1998. Choose from kaju katli, motichoor ladoo, rasgulla, dry-fruit barfi and seasonal specialities, plus namkeen and farsan. We prepare festival gift boxes for Diwali, Raksha Bandhan and weddings, and take bulk orders for offices and functions. Our kitchen follows strict hygiene, uses pure ghee where stated, and packs every order carefully. Visit our shop near Vijay Nagar Square or call to place a custom order.

Dental clinic

Smile Care Dental Clinic in Satellite, Ahmedabad offers complete dental care for children and adults. Our services include check-ups, cleaning, fillings, root canal treatment, crowns, braces and teeth whitening, delivered with modern sterilised equipment. We explain every treatment option clearly before we start and keep appointments on time. Parents trust us for gentle care for kids, and working professionals choose our evening slots. Book a consultation at our clinic near Prahlad Nagar Garden.

Unisex salon

Glow Unisex Salon in Kothrud, Pune is a modern salon for haircuts, colouring, keratin and smoothening treatments, facials, waxing, manicure and pedicure. Our trained stylists help you choose a look that suits you and use branded products. Brides choose us for pre-bridal packages and makeup, and regular clients love our quick weekday appointments. We follow strict hygiene with sanitised tools for every client. Walk in or book your appointment.

Gym

Iron Fit Gym in Sector 18, Noida is a fully equipped gym for weight training, cardio, functional training and group classes. Certified trainers create plans for weight loss, muscle gain and general fitness, and personal training is available. Beginners get a guided first week. The gym is open early morning to late evening on all days. Visit for a free trial session.

Coaching centre

Bright Future Classes in Shastri Nagar, Jaipur provides coaching for Classes 8–12 in Maths and Science, and preparation for JEE and NEET foundation. Small batches let teachers give personal attention, with weekly tests and parent updates. Students get printed notes and doubt-clearing sessions. Visit our centre for a free demo class.

Common mistakes

• Starting with "Welcome to our business" — wasted first line.
• Keyword stuffing ("best sweet shop indore sweet shop near me…").
• Only listing offers that will expire.
• Copying a competitor's description.

Let AI write it for you

Chamko writes a full 600–750 character description in your chosen language from just your name, category and city — then you paste it into Google (or it updates automatically when Google is connected).

Frequently asked questions

How long should my description be?

Use most of the 750 characters. Aim for 600+ so you cover services, customers and location clearly.

Should I add keywords?

Include your main service and area naturally, the way you would explain your business to a customer. Repeating keywords hurts readability and can get the description rejected.

Can I write the description in Hindi or Gujarati?

Yes. Write in the language your customers use. Many businesses use English with one or two local-language lines.

How often should I update it?

Update it when your services change. Constant edits are unnecessary.