Templates
Google Review Request Email and SMS Templates — Subject Lines, Follow-Ups and Timing (Copy-Paste)
Ready-to-send email and SMS templates asking customers for Google reviews — for shops, clinics, services, coaching and B2B — with subject lines, the right timing, a single polite follow-up and policy-safe wording.
By Chamko Research Team Updated 2 min read
Quick answer
Send one short message within 24 hours of the purchase or service, with a direct review link and no incentives. For email, use a personal subject line ("Thank you, [Name] — how did we do?"), two or three sentences and one button. SMS should be under 160 characters. If there's no response, one gentle follow-up after 3–5 days is the maximum.
Quick answer: Send one short message within 24 hours of the purchase or service, with a direct review link and no incentives. For email, use a personal subject line ("Thank you, [Name] — how did we do?"), two or three sentences and one button. SMS should be under 160 characters. If there's no response, one gentle follow-up after 3–5 days is the maximum.
For WhatsApp versions, see WhatsApp Business templates.
Timing
| Business | Send |
|---|---|
| Shop / restaurant | Same evening |
| Service / repair | After job confirmed working (same day) |
| Clinic | Next day (never during treatment) |
| Coaching | After results or end of term |
| B2B / wholesale | After delivery is received and checked |
Subject lines
Thank you, [Name] — how did we do?
Your visit to [Business] — 30 seconds to share feedback?
Did your [service] go well, [Name]?
A quick favour from the team at [Business]
Email templates
Hi [Name], thank you for choosing [Business] today. If you have 30 seconds, we'd really value your honest review on Google — it helps neighbours find a business they can trust. [Leave a review →] Thank you! — [Your name], [Business]
Hi [Name], we hope your [appliance/service] is working perfectly. Could you share your experience on Google? Every review helps a small business like ours. [Write a review] If anything wasn't right, just reply to this email and we'll fix it.
Dear [Name], thank you for being a valued customer of [Business]. Your feedback helps us improve and helps other businesses decide. Would you share a short review on Google? [Review link] Warm regards, [Name], [Designation]
SMS templates (under 160 characters)
Thanks for visiting [Business]! Please share your honest feedback on Google: [link]
Hi [Name], hope your [service] went well. Review us on Google? [link] -[Business]
[Business]: Thank you! A 30-sec Google review helps us a lot: [link]
Hindi SMS
[Business] आने के लिए धन्यवाद! Google पर अपनी सच्ची राय दें: [लिंक]
One follow-up (optional)
Hi [Name], just a gentle reminder in case you missed our earlier note — if you have a moment, your Google review would mean a lot: [link]. Thank you either way!
Rules
- Send to every customer, not only happy ones.
- No incentives or discounts for reviews.
- Don't ask for a specific star rating.
- Respect opt-outs; follow DLT rules for commercial SMS in India where applicable.
Get your link in a minute: review link guide.
Frequently asked questions
Email or SMS — which works better?
For most Indian local customers, WhatsApp and SMS get faster responses; email works well for B2B and clinics.
How many follow-ups?
At most one.
Can I automate this?
Yes, from your billing or booking system — keep the wording personal.