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Printable Local SEO Checklist for Indian Businesses — Setup, Weekly, Monthly and Quarterly Tasks
A complete, printable local SEO checklist — one-time setup items, weekly and monthly tasks, quarterly audits and a festival planner — to keep your Google Business Profile ranking and growing.
By Chamko Research Team Updated 2 min read
Quick answer
Print this page and tick boxes: complete the 20 one-time setup items once, then do 4 weekly tasks (post, photos, reviews, replies), 6 monthly tasks (numbers, hours, edits, services, competitors glance, citations spot-check) and a quarterly audit. Use your browser's Print option (Ctrl+P) to save it as PDF.
Quick answer: Print this page and tick boxes: complete the 20 one-time setup items once, then do 4 weekly tasks (post, photos, reviews, replies), 6 monthly tasks (numbers, hours, edits, services, competitors glance, citations spot-check) and a quarterly audit. Use your browser's Print option (Ctrl+P) to save it as PDF.
One-time setup (20 items)
- Profile verified with your own Gmail as primary owner
- Business name exactly as on signboard
- Most specific primary category
- 2–5 relevant secondary categories
- Address with pincode; pin on entrance (or service areas set)
- Phone answered during hours
- Website link with UTM tag
- Regular hours
- Description 600–750 characters
- 5+ services with descriptions
- Top products with prices
- All relevant attributes (UPI, parking, accessibility)
- Logo and cover photo
- 10+ real photos
- Review link copied
- Review QR poster at counter
- WhatsApp Business on same number
- Bing Places and Apple Maps listings
- Justdial, Facebook and 2–3 industry platforms
- Website shows identical NAP and LocalBusiness schema
Weekly
- Publish 1 Google post with a real photo
- Upload 2–4 new photos
- Ask every customer for a review
- Reply to every review
Monthly
- Record calls, directions, website clicks, searches
- Count new reviews and average rating
- Set special hours for coming holidays
- Check for unwanted edits by Google or users
- Update services, products and prices
- Glance at top 3 competitors' reviews and posts
Quarterly
- Full competitor comparison
- Refresh storefront and interior photos
- Verify all directory listings match
- Review users and managers
- Review categories and attributes
- Look for local link opportunities (associations, events, news)
Festival planner
| Festival | Post by | Special hours set | Done |
|---|---|---|---|
| ☐ | |||
| ☐ | |||
| ☐ |
Monthly numbers log
| Month | Calls | Directions | Website clicks | New reviews | Rating |
|---|---|---|---|---|---|
Frequently asked questions
How long do weekly tasks take?
About 15 minutes — see the weekly routine.
Can this be automated?
Posts, photo uploads, review replies and monthly reports can be automated with Chamko; asking customers for reviews stays human.