Plan a Short Business Profile Video Without Wasting a Shoot

A short business video should answer one question: what will a customer understand better after watching it? A sequence of unrelated clips can look polished yet tell the viewer very little. Choose one purpose before recording.

Pick one video job

Examples include showing the route from the entrance to reception, demonstrating how a product works, showing the seating layout, or introducing the service area. Do not try to cover the entire business in one short clip.

Use a shot list

Shot	Purpose	Suggested capture
1. Orientation	Establish the place	Stable exterior or entrance view
2. Main evidence	Show the key feature	One continuous view of product, room or process
3. Context	Explain where it fits	Wider view of the real setting
4. Finish	Leave a clear impression	Clean final view, without a misleading claim

Google's published Business Profile video guidance lists a maximum duration of 30 seconds, a maximum file size of 75 MB and resolution of 720p or higher. Check the current official page before a planned batch, because product guidance can change.

Record for clarity

• Clean the lens and stabilise the phone.
• Record a short test and check focus and sound.
• Avoid fast pans that make the scene difficult to understand.
• Keep customer records, screens and uninvolved people out of frame.
• Do not add visual effects that make the premises or product materially different from reality.
• Keep a copy of the original file in your business media folder.

A video is not automatically better than a still image. Use video when movement explains something—a service process, room layout or product function. Use a still when one clear frame answers the question more quickly.

Pre-upload check

Confirm the file meets the published limits, represents the current business, complies with Google policies and does not disclose private information. Upload it, then check its status rather than assuming it is live. Google's help page describes pending, not approved and live states; pending media is not visible to customers.

Example

A repair shop wants to show customers where to leave a two-wheeler. A 20-second clip can show the street-facing entrance, the marked drop-off area and the service counter. It should not show customer registration documents or claim that every repair is completed on the same day.