Profile optimisation
Women-Led Businesses on Google — Add the Women-Led Attribute and Grow Your Profile (India Guide)
How women entrepreneurs in India can add the "women-led" identity attribute on Google Business Profile where available, why customers search for women-led businesses, and practical growth tips for home-based and small businesses.
By Chamko Research Team Updated 1 min read
Quick answer
Google offers a women-led identity attribute that business owners can add from their Business Profile's attributes section where it's available. Google introduced it around International Women's Day in 2018 and later highlighted searches like "women-led restaurants" in India. Only the business itself can add it, and it should be true. Combine it with a complete profile, real photos and steady reviews.
Quick answer: Google offers a women-led identity attribute that business owners can add from their Business Profile's attributes section where it's available. Google introduced it around International Women's Day in 2018 and later highlighted searches like "women-led restaurants" in India. Only the business itself can add it, and it should be true. Combine it with a complete profile, real photos and steady reviews.
Why it matters
Many customers actively choose to support women entrepreneurs, and some search for women-led salons, boutiques, bakeries, tutors and caterers. The attribute appears on your profile and can help those customers find you.
How to add it
- Open your profile → Edit profile → Business information → More / Attributes.
- Find From the business → Identifies as women-led (wording varies).
- Turn it on and save.
If you don't see it, it may not be available for your category or region yet.
Growth tips for women-led small businesses
- Home-based? Set up as a service-area business and hide your address for privacy and safety.
- Use a business phone number and WhatsApp Business rather than a personal number.
- Show your work: cakes, stitching, mehendi designs, tuition results.
- Tell your story in the description: "Started by Meena in 2019 from her home kitchen…".
- Ask clients for reviews after every order.
- Join women entrepreneur networks — mentions and links help local prominence.
Safety and privacy
- Hide your home address if customers don't visit.
- Don't post personal phone numbers in reviews or posts.
- Keep your own Gmail as primary owner.
Frequently asked questions
Can I add the attribute if I co-own the business?
Use it if the business genuinely identifies as women-led.
Does it improve ranking?
It helps relevant customers find and choose you; ranking still depends on relevance, distance and prominence.
Is it available in Hindi?
Attributes are shown in the viewer's language on Google.