Profile optimisation
How to Set 24-Hour, Overnight and Split Hours on Google Business Profile (Pharmacies, Hospitals, Restaurants)
Set opening hours correctly when you're open 24 hours, past midnight, or with a lunch break — plus special hours, holiday hours and "more hours" for delivery, pickup and senior timings.
By Chamko Research Team Updated 2 min read
Quick answer
In Edit profile → Hours: choose Open 24 hours for a day only if someone genuinely serves customers all day and night. For hours past midnight (e.g., 6 pm–2 am), set the closing time on the next morning — Google handles overnight ranges. For a lunch break, add two time ranges for that day (e.g., 9:00–13:00 and 15:00–20:00). Use special hours for festivals and holidays, and more hours for things like delivery or pickup if offered for your category.
Quick answer: In Edit profile → Hours: choose Open 24 hours for a day only if someone genuinely serves customers all day and night. For hours past midnight (e.g., 6 pm–2 am), set the closing time on the next morning — Google handles overnight ranges. For a lunch break, add two time ranges for that day (e.g., 9:00–13:00 and 15:00–20:00). Use special hours for festivals and holidays, and more hours for things like delivery or pickup if offered for your category.
Why accurate hours matter
"Open now" searches favour businesses Google believes are open. Wrong hours mean missed customers — or angry "came but closed" reviews.
Open 24 hours
- Pharmacies, hospitals, emergency services, some hotels.
- Only if there's actually someone serving customers 24×7.
- Otherwise, set real hours and mention emergency phone availability in the description.
Past midnight
Example: restaurant open 7 pm–1:30 am. Set Friday 19:00 – 01:30. Google treats it as closing after midnight. Check how it displays on your profile afterwards.
Split hours (lunch break)
Common for clinics and shops in smaller towns: add a second time range for the same day. Example: Monday 09:30–13:30 and 16:30–21:00.
Special hours
- Festivals (Diwali, Eid, Navratri late nights), national holidays, local market closures.
- Set them at least a week ahead.
- You'll sometimes be asked to confirm holiday hours — confirm them.
More hours
Depending on category, Google may offer extra hour types such as delivery, takeaway, pickup, or senior hours. Use them if they genuinely differ from your main hours.
Temporary closures
Renovation or long leave: mark temporarily closed (guide).
Frequently asked questions
Can I show "Open by appointment"?
If you see customers only by appointment, choose hours when you take appointments and mention it in the description and attributes.
My hours keep changing back. Why?
Google or users may suggest edits. Review notifications and re-confirm your hours.
Should I list Sunday as closed?
Yes, mark closed days explicitly — it avoids confusion.